Kelloggs intro and aims

Kellogg's Intro and Aims

Kellogg’s is a cereal and snack based food processing company founded in February 19, 1906 by Will Keith Kellogg, hence where the company name came from, however it was previously names The Battle Creek Toasted Corn Flake Company.

Kellogg’s has developed into producing Cookies, Crackers, Toaster pastries, Cereal bars, Fruit-flavored snacks, Frozen waffles and Vegetarian foods.

The main aims/ values of Kellogg’s are as follows. 

They have been taken directly off the website. http://www.kelloggs.co.uk/company/corporateresponsibility/companyvalues.aspx

·         We act with integrity and show respect

·         We are all accountable

·         We are passionate about our business, our brands and our food

·         We have the humility and hunger to learn

·         We love success

·         We strive for simplicity

Kellogg's objectives were to:

·         encourage and support physical activity among all sectors of the population

·         use resources to sponsor activities and run physical activity focused community programmes for its consumers and the public in general

·         increase the association between Kellogg and physical activity

·         use the cereal packs to communicate the 'balance' message to consumers

·         Introduce food labelling that would enable consumers to make decisions about the right balance of food.

Businesses are split into three types of sectors primary, secondary and tertiary.  The secondary sector this is the manufacturing and assembling process. It involves converting raw materials into usable products, such as food, which is then sold to the tertiary sector. Kellogg’s is a company situated within the secondary sector; this is because it obtains its raw materials of wheat, corn, cocoa, rice and sugar from primary suppliers around the world. These materials help make different breakfast cereals and snacks to sell to customers through the tertiary sector, such as ASDA.