Asda Intro and Aims

All about Asda:

ASDA is a chain of British supermarket stores which sells food, clothes, electrical appliances, toys and financial services. They have also recently developed a mobile telephone network which was launched in 2007 and it is known as ASDA mobile and it works via the Vodafone Network. Another major development of ASDA is the Opticians, Pharmacy and Cafes.

ASDA became a part of the Walmart Family in 1999; Walmart is an American company, however, the company, ASDA, is national as it is a British chain of supermarket stores.

It's headed by the Walton family in the USA who own the public company Wal-Mart who own ASDA.

The three main focuses of ASDA are as follows: (They have been taken directly from the website)

·         Our Mission - To be Britain’s best value retailer exceeding customer needs, every day.

·         Our Purpose - To save everyone money, every day

·         Our Values - We put our customers first, every day. We care for our colleagues, every day.  We strive to be the best we can be, every day.

ASDA is in the tertiary sector simply because it purchases materials, i.e. Food and many more products from businesses within the secondary sector and then goes on to sell them to customers. However, Asda could be classed as a part of the secondary sector as they do have their own brand of products known as “chosen by you”. Products made within the secondary sector by Asda are things such as organic products and children’s “great stuff” products.

Asda is important to all sectors, but mainly the tertiary sector as they are the 2^nd largest supermarket retailer. This means that they are more likely to buy more products due to the number of stores that they have. They help out the secondary and primary sectors due as they buy products and materials from both. This keeps a healthy cycle of the 3 sectors when it comes to Asda alone.

The main aims of ASDA are listed below:

·         Reducing the cost objectives of their items/products

·         Recycling their waste

·         Reducing energy consumption and being environment friendly

·         Surviving as a business

·         Improving quality of the products

·         Providing a highly competitive service

As with any supermarket company, its main aim is to make a profit through the process of buying products and selling them at the lowest prices possible in competition with its competitors. Competitors of ASDA maybe other supermarkets such as Tesco.

However, ways of improving their rate of profit is by expansion, expansion of stores and the number of stores around the UK. This is because more customers are likely to go to stores that are very local to them, therefore, increasing profit.